How to choose my blog Niche: Comprehensive guide

Published June 5, 2020 · Updated June 16, 2020

How to choose my blog Niche is very important for every person who thinks about creating a new blog. what will my blog be? Which major should I choose? Can I make profits with this major? Are there tools that help me to put my idea under practical testing?

How to choose my blog Niche

Unfortunately, there are some bloggers who directly choose the inappropriate Niche, after doing a little research or without research at all, or as a mimic of a successful blog idea, and that explains why there are many who start and after a little while they cannot continue and end up stopping.

From here comes the importance of doing research and paying attention to everything related to defining an electronic blog idea, so the smartest idea is to choose your blog field intelligently and on a valid basis, and this is what we will explain in this article.

The niche

What are the points that we will cover in this article:

Explain the reasons why it is important and necessary to choose your blog’s Niche carefully.
What steps do you have to take to define an e-blog idea that works for you personally?
How to put your blog idea under practical test.
Why do you have to decide how to profit from your blog before starting to create it.
All the information and resources you need in order to create a professional blog.
Important tips and recommendations for you after creating your blog for success

Why do you need to define the specialization of your blog?

In fact, the reasons for choosing your blog specialization are very clear, for example:

1- It is extremely difficult to increase your blog visitors, and to configure them for search engines when you post articles on various topics. There may be a number of different websites that do this, but they do it within a general framework appropriate to their capabilities and plan, and you will most likely not be able to compete with them at least with a new blog.

2- Targeting a wide audience can be of no benefit to you, and in particular may attract visitors who are not interested in the content of your blog by mistake. For example, if you choose a wide field such as the garment industry … visitors who are interested in certain points that you do not cover completely may reach your blog.

In this case, when visitors browse your blog and they will not find the appropriate content for them, this may negatively affect your blog due to many factors, the most important of which is the bounce rate.

3- Choosing a Niche for your blog will help you target a specific audience, and thus determine the topics that you can write about accurately. This will also avoid you wasting time writing articles or topics that no one is looking for and your blog will not receive visits through them.

4- Specialized blogs have a higher level of trust by users, and this is because the blog that specializes in a specific field appears in the user’s eye as an expert who deals extensively with one thing and covers all its aspects.

This, of course, is completely different from the sites that talk about anything and everything. They deal with general and superficial points, and do not delve deeper into any of the areas you are talking about.

5- Specialized blogs have a greater chance of making good profits if we compare two blogs for example with the same number of visitors, but one of them talks about everything (sports news health … etc), and the other talks only about diet recipes.

Here the specialized blog can achieve a higher level of profits because the visitor here has a higher value, he is a targeted visitor for a specific type of business and products.

Now let’s consider the steps you can take to learn how to define your blog Niche.

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Steps to define a blog Niche

In this part I will put in front of you the key to defining the idea of your blog in clear and simple steps, of course the result that you will get may differ from the result that anyone else will get, because the steps that I will present here are a way to help you discover the blog idea that suits you Personally.

But of course we will talk about how the practical test of the final idea, which everyone can apply to know the usefulness of ideas.

Now, let’s start with the steps for setting a Niche for your blog:

1- Review your interests

This may be something you’ve already done. But if you haven’t already, make a list of the topics you care about most and have knowledge about it.

Adding content to your blog is not always easy, and at some point, you may find it difficult to find content suitable for your blog. If you specialize in a field you don’t care about, the possibility that you will give up and withdraw from the field will increase dramatically – especially if this is your first blog.

Of course, here we do not mean that you need to find a specialization that you know everything about, but what we are talking about here is the minimum level of interest, and with research and knowledge, you will be able to create greater knowledge of the field in which your blog will be allocated.

Here are some questions to help you define your interests:

How do you prefer to spend your free time?
What hobby would you like to devote a longer time?
The books you constantly read?
What topics would you like to know more?
Are you affiliated with a specific club or organization interested in a field?

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2- Among the topics that interest you, which of you enjoy doing it?

You may be interested in a specific topic but you do not enjoy doing it. If you find it difficult to understand this sentence, you can be guided by the situation of school students, they are interested in their field of study, but most of the time they do not enjoy it.

So your blog Niche should be a topic that interests you, and at the same time you have a passion for it, and you love writing about it and doing research about it, and seeing everything new in it.

This will make it easier for you to search for new content that you add to your blog, and it will also make the search process a lot more enjoyable since you are looking for a specialty that you are already interested in.

You may find that you care and listen at the same time on more than one topic, and each of these topics is a field of its own, so what should be done? Don’t worry! the answer is in the next step.

3- You should add value to your Niche and provide useful information

Perhaps by the previous step, you could reduce the number of topics that you will choose from them. Now let us try to reduce the number even more.

This is done by searching for a topic that can be beneficial to a large number of people, for example, there are those who take it upon themselves to spread health awareness about a disease or correct misconceptions about a field.

There are those who want to provide detailed reviews of electronic devices to help people who are interested in buying them make the purchase decision or not, and there are those who move to a higher level, such as providing solutions to problems facing a specific group of people in a field.

Now, after going through the previous three steps, you will find that you have now one or perhaps two ideas. Here comes the most important and essential step that must be relied upon, which is conducting research on your blog Niche to ensure that it has a request and a good audience number.

4- Put your blog Niche under practical testing

All of the above steps were adopted in the first place for you, but this step depends on the reality of the market. so you have to give it sufficient importance, and these are the most important points that will enable you to know the usefulness of your blog Niche:

1- Use the keyword search tools

There are a lot of tools that enable you to know the search rate for any keyword you enter in these tools, and among these tools and the most important of them is the Google Keyword plan tool, through which you can enter the most important words that express your blog Niche to know if there is anyone who searches for these words.

Of course, the higher the search rate there is, the more an indication of a large audience interested in what will be presented in your blog.

2- Search the Social Media

Social Media is a very important indicator for understanding the needs of the public, and what are the things that they are interested in. By searching on the large social media sites from Facebook, Instagram and Twitter, you can access pages and groups that talk about the topic you intend to choose for your blog.

Of course, whenever there are many large groups and pages that talk about the topic of your blog, then this means that there is a large potential audience interested in what will be presented in your blog.

3- Search for blogs in the same field

There is no Niche without certain blogs already talking about it, and your job here is to do a search on the Internet and reach the most famous and important blogs that talk about the topic you intend to specialize in.

Study these blogs and try to know the size of their audience and their level of success, as they are a clear practical compass for you to measure the size of the success that you can reach.

Now that you have confirmed that your audience is interested in what will be presented from your blog … another very important step comes before actually starting the blog.

5- Select the method of profiting from your blog

This is the last step before starting to create the blog, and it is a very important step even though many people ignore it. In fact, determining the way to profit from the blog is a very important element in determining the way the blog works and its design, and the nature of the content that will be published in this blog.

For example, here are some facts about this:

There are custom blogging templates that use Google AdSense to make a profit.
Blogs that earn from affiliate should have deeper and more dense content than blogs that earn from AdSense.
Blogs that earn from AdSense must have a large number of articles to attract more visitors to achieve a good profit.
There are many criteria and conditions that you must adhere to when profiting from large advertising companies such as Google Adsense.
In order to achieve a good profit from Adsense, you have to get a large number of visitors, and this accordingly, you have to choose a strong website hosting that accommodates this volume of visitors.

In the next part of the article, we will discuss a set of important tips and recommendations that must be followed after creating your blog, to help you build a successful blog that you can profit from.

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1- Find your competition

Having a competition is not necessarily a bad thing, but it may actually show you that you have found a profitable specialty, but you need to do a thorough analysis of the competition sites, create a spreadsheet and start registering all the competitive sites that you can find.

By registering competitors ’data, you can learn about the competitive opportunities available to you to distinguish between them, and by studying competitors, you can come up with more keywords that need to write topics revolving around them.

It is worth noting here that we are not talking about studying competitors in order to imitate them or steal ideas from them, but we are talking about studying competitors as a way to expand horizons, integrate ideas, and discover new ways of creativity and excellence.

2- Add a lot of high-value content continuously

Of course, we do not mean by that to add several articles and the matter ends. No, but rather we mean adding a large number of articles on a daily basis, and also continuing to do so without stopping.

Regardless of the fact that this matter is useful for configuring your blog for search engines, it also gives more professionalism and distinction to your blog.

Imagine the following two examples:

The first example: A visitor accidentally found your blog, and found that it specializes in an area that is important to him. He decided to follow it but found that the blog contains a few articles. He read the existing articles, then left the blog, and did not consider adding it to his list of favorite sites.

Conclusion: When a visitor finds a lot of articles on your blog, the probability of him staying on the blog increases, and with it the possibility of adding the blog to his list of favorite sites.

The visitor, of course, will not read all the articles on your blog at one time, but he will take a general idea of the specialization and about the suitability of the blog to his taste and ideas, and therefore decide to add the blog and visit it daily.

The second example: A visitor who started visiting your blog on a daily basis, but found that the last article I wrote was a month ago, the first thing he would think of was that you stopped writing on the blog.

Thus, he will stop visiting the blog and will lose it at least for a long time. Note that trying to urge him to return to visit your blog again … although it is possible but difficult and expensive, and you may need to rely on other means and tools such as e-mail marketing.

Conclusion: I think you now understand that adding new content constantly to your blog is essential to maintaining its visitors and bringing in new visitors.

Also, keeping up with events is a distinct element in some areas such as the technical, news, and economic fields … These areas change dramatically, and today’s new news becomes outdated news after a few days have passed, and preceding writing a new news one may bring you a huge number of visitors greater than your blog visitors in full.

3- Working on marketing the blog to increase the traffic rate

Now that you’ve added new and varied content to your blog, you constantly update it and you’re already getting traffic. What’s next?

If you ask any owner of a small or big blog about what he wants regarding his blog, the answer will be the same for everyone:

Increasing the number of visitors, and this is very logical and natural because increasing the number of visitors means more success and more opportunities to earn profits from advertisements or from affiliate marketing offers, or even to obtain full sponsorship of the entire blog in exchange for writing specific content.

Therefore, no blog owner is satisfied with the number of visitors to his blog, no matter how big it is, he always hopes to increase it, and the increase can be reached through several sources, but the most important and least expensive of these sources remain:

1- Configure your blog for Search Engine Optimization. (SEO)

The search engines are the most important source for visitors at all, and the owners of sites and blogs seek to obtain visitors from the search engines, the most famous of which is Google, of course

Any blog owner hopes to see his blog on the Google search results page at an advanced level because this increases the number of visitors targeted to his blog, which means the blog can spread and reach its desired audience easily.

Always work to configure your blog to be compatible with search engines, by following the instructions for this area and the safe strategies preferred by Google, such as:

Targeting keywords related to your specialty, focusing on the internal configuration of your blog for search engines as well as the external configuration, relying on internal and external links from powerful websites and blogs and publishing reliable content suitable for your blog specialization.

2- Marketing via social media

Social media is the easiest free, semi-free way to get visitors to your blog (you can always rely on paid ads for social media platforms, but this is a method we don’t recommend starting with).

The power of social media is its ability to reach large numbers of people free of charge and very effectively.

In principle, you must add the ability to share your blog posts on social media platforms, it also informs you that your blog is present on these media in the form of a page or account and that you continuously share the updates you add to your blog on these media platforms.

This way you attract visitors from the social media of your blog, these are targeted visitors and their quality is often very high, because the content of your blog attracted them enough to make them move from Twitter or Facebook, for example, to your blog to see the content that you shared on these means.

3- YouTube

Do you have a YouTube channel? Excellent, use it to promote your blog and drive traffic to your website.

You do not need to be a specialized visual content maker, you can create a simple YouTube channel whose mission is to provide suitable visual content to customize your blog with simple capabilities.

Despite the simplicity of the idea but it is successful. If your blog is interested in the technical field, for example, you can make a video explaining how to install a complex program on Windows.

You will not need more than a simple program to record your computer screen, this is a diversification of the way content is presented in which your blog specializes, which is useful for topics that are difficult to explain through readable text.

In the description of the video that you added to YouTube, add your blog link, whether the link is for the home page or a topic related to the content of the video itself, this would convert the visitors interested in your specialty from YouTube to your blog, and the fact that they are visitors interested in your field this makes them loyal to your blog, which drives them to be permanent visitors.

4- Continuous analysis of your blog’s performance

Now that you have made all the previous points, it is time for evaluation and analysis. With a site analysis tool like Google Analytics, measure your blog’s evolution over the three months since its creation.

Ask yourself these questions:

Is my blog’s success developing or declining?
What are the causes of development or decline?
Is there a solution to maintain and increase development or to prevent regression?

There is, of course, a third case other than evolution or regression, which is stability, but I see that stability in itself is a retreat, because the general situation that any blog is supposed to reach is success and development, so that its presence on the Internet continues for a long time.

Well I answered these questions, and based on an examination of visitor numbers, bounce rate, etc., I came up with one of the results, what is the solution?

Read on to find out what to do with each result:

First, how to deal with regression

The matter is often clear, there is one of the sources of visitors that I neglected, you did not care about the speed of your blog, added many ads on your blog, stopped writing for some time, all of these factors may cause the loss of a large number of visitors.

The relationship between these factors and the loss of visitors is a direct relationship, meaning that the longer the period in which your blog has been suffering from the problem of slow loading, for example, the greater the number of visitors lost … and so on.

Start working on a solution and improving these aspects. If you encounter difficulty in this process, you can always consult a friend in the field or one of the specialists, even if this is in exchange for money. This is an investment and what you spend today if it is done smartly you will reap its profits tomorrow.

Second: How to maintain the rate of progress

Have you reviewed your blog traffic stats and found it rising? You found that your blog’s success is increasing… excellent. Continue what you do.
And start looking for new ways to reach new visitors and keep existing visitors, whether by providing premium content or updating existing content.

Most methods of success often depend on repeating what you have done and found appropriate for your blog, innovation and renewal are required of course, but within and without abandoning the methods that led you to the current success.

Conclusion

We explained in this article how to easily define a Niche for a blog with organized process steps. You might think that the owners of the big sites used different methods, and this could be possible.

But if any of these steps differ, you will find that the main focus of how to define an e-blog idea is often the conversion of the regular interests into a blog specialization.

As for the other points that we touched upon in this article, such as the sources of visitors and the evaluation of the performance of the blog, it is very difficult to find a blog owner who disagrees on, because the first and last goal is to increase the number of visitors (which is everyone’s goal).

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