Make money online: The concepts you need to understand

I believe this article is one of the most important articles you will read about how to make money online. I am not saying that because I am the one writing it. Nor because I want you to read it.

Make money online

Rather, I am telling you that because the concepts you will learn here about making money online took a lot of people for long periods to know them and then understand them. The longer a person delays this understanding, the less his chance to succeed in making money online.

Make money online: The 9 concepts you need to master

If you experienced any of these lines:

  • You have tried before many methods to make money online but did not achieve any results.
  • Or, You think you don’t have enough skills or experience to make a profit from the Internet.
  • You were duped by a course or a YouTube video with a flimsy idea of how to make money online.
  • You are facing big problems driving traffic to your website/blog or any of your social media accounts.
  • Don’t know how to sell any product online.
  • Your profits are very low in exchange for your efforts.

Then You need to know the following 9 concepts of making money online. Some of these concepts are specific and have a clear definition, others may be a bit general.

But, all of these concepts are necessary to make money online. And, if you understand them well, you will shorten the path. You will succeed in what a lot has failed, and you will reach your goal and thus change your life for the better.

That is why I want you to read every word in this article very carefully, and pay attention to the practical examples that I will give you and the sources that I will refer to . do we have an agreement?

The 9 most important concepts you need to understand well to make money online

1- The Niche

This is the biggest problem that faces a lot of those who want to profit from the Internet. I want you to understand this concept really well and overcome this trap that many beginners fall into.

Let me give you a practical example. Suppose you want to create a website about smartphones. Well look at the following ideas:

  • Create a website for all smartphones and accessories.
  • Launch a website for IOS smartphones and accessories.
  • Create a website for iPhone 11 only and its requirements.

Good read: How to make money online – Work from home -2020

The preceding ideas are examples of what a Niche can be, which can be analyzed as follows:

  • The first site represents a large and general idea or area. This is usually what we call the Niche.
  • The second site is specialized in a specified part of the big Niche thus we call it Sub-Niche.
  • The third site is more specific and specialized in a part of its predecessor, So we call it Micro-Niche.

You can apply the above example to a lot of areas and ideas either. YouTube channels, social media accounts, self-employment, e-commerce, and others.

The general rule is that the more specialized the niche, the better your success rate because the competition will be less, but of course, it depends on the size of the market you are targeting.

For example, if you work in the field of design, I do not think that your specialization in the design of logos in your local market will be appropriate, especially if you are a beginner. Probably you need a lot of experience to compete in your local market.

This is in contrast to the foreign market for the same field, in which in order to be able to compete and gain experience, you must specialize not only in the design of logos but perhaps in a specific field such as the design of logos for restaurants or small shops…

Because of this search for specialization, a new term called Nano-Nich has appeared

Do you remember the examples of the sites that I mentioned earlier? what if you create a site that only targets the iPhone wireless headphones? do you See how specialization has become narrow and targeted? this is what we call the Nano-Niche.

How to choose the Niche

There are two methods to identify the Niche in general:

  • Niche targetting Persons or a group of people
  • Products and services Niche.

The Niche of products and services is what we have talked about in the example of mobile sites, you here choose the field that you will be interested in based on a specific product or service and not anything else.

As for people’s niche, it is different, here you choose the field based on a specific audience or category, and you talk about several topics that interest you, for example:

  • A YouTube channel that targets high school students (tips for studying – choosing universities – tips for organizing time – and others).
  • Website directed to girls (learning to cook – marital advice – clothes and fashion – and others).
  • Marketing affiliate offers to target young graduates (such as marketing educational courses, or marketing job sites … etc).

Here, too, you can specialize more or define a problem. Let us continue with the example of a site that addresses girls. Instead of targeting all girls and addressing all their problems, you can:

  • It is only for newlywed girls.
  • Addressing newlywed girls in their first pregnancy.

Thus, Niche targetting People appear in the areas of making money online through the manufacture of digital content. You are targeting a specific category and trying to help them in all or most of the problems that they face.

How to choose the right niche for you

After you have a good understanding of the types of niches and their rankings, surely you now want to choose a particular niche to work with, this step is very important in your way to make money online.

That is why I want you after you have finished reading this article, to return to this point, and to start looking at the following sources, which will help you to choose the field in which you work, and also to choose a suitable niche in a practical way with a study of the market and competition.

Good read: How to make money online from Youtube

2- Targetting

One of the most important concepts that many overlooks in the world of making money online is targeting. It is not only intended to target or promote a specific category.

Rather, it ignores people who do not want the products you promote in this category, and also chooses the people who interact with similar services.

Let me simplify it for you more with the following rules and examples:

  • Do not promote to all people.
  • Do not try to persuade everyone in your target group because you are wasting your time and effort.
  • Let’s say you’re promoting clothes for girls … You do not only search for Facebook groups related clothes, but you also search for Facebook groups related to food or wherever girls gather.

The last example tells you that you need to search for your target audience wherever they are. You need to open your eyes more to the market and where your potential audience can be.

Good Read: How to make money online for beginners – 17 legit ways

3- The CTA

The CTA is an abbreviation of Call To Action and is intended for the purpose of the content or message you provide to people, this concept is very important in almost all areas of making money online.

You should ask people to do a certain thing when you address them online in order to earn money. For example:

1- The owner of a YouTube channel asks you to click on the Like button so that the interaction with the content increases, so the views increase, and he earns more money with Ads.

2- The article that you are currently reading. I will ask you at the end of it to share it with your friends, and when you do, the number of visits will increase and consequently the profits will increase.

3- The advertisement that you see, whether on Facebook or Instagram, asks you for a specific order (contact us – buy now – visit our profile – and so on).

Many beginners lose sight of this matter, especially those who work in the field of affiliate marketing and freelancing. You must ask people for a specific matter that serves your goal.

Ask people and tell them what you want from them, In order to help you determine exactly what you want you must understand the following concept.

You may think that it is simple and easy, but the opposite is true, this is very important and I want you to understand it well and focus on it.

Good Read: How to generate traffic to your website

4- Buyer’s Journey

Anyone who buys anything from the Internet often passes through the following stages:

  1. Awareness stage: Here the person is in the stage of searching for a problem or goal in general.
  2. Realization phase: Here the person determines his goal accurately or fully realizes that he is suffering from a specific problem and is looking for solutions to it.
  3. Decision-making stage: Here the person compares and prefers between the best possible solutions to his problem and then chooses one of them.

Suppose you feel that your weight is not ideal, you will begin to ask those around you or search on the Internet for the ideal weight for you according to your height … you are here in the awareness stage.

After you realize that you have a problem which is that you are overweight … you will start asking and searching for the best ways to lose weight (diet – natural products – medications – exercising – eating) and others.

You will begin to balance these solutions and try to choose what suits your personality and your health, and financial conditions as well … You are here in the awareness stage.

After you’ve settled on a specific method, for example supposing slimming products such as the famous slimming tea, you will start researching and comparing the best types of slimming tea.

After you click on a specific product, you will execute the purchase … You are here at the decision-making stage.

Why am I telling you all of this?

If you just asked yourself this question, this means that I am walking with you in the right way. And, that if you understand this concept, you will achieve exceptional results regarding your profits from the Internet.

I want you to think about the previous example of slimming, and imagine that you are the person who sells slimming tea … I wonder who you think will respond to you … the person in the stage of awareness, realization, or decision-making?

Let me ask you another question … Do you think you will promote your product to anyone in these three stages in the same way? Of course, the answer is no.

This is what I want you to understand well, for example:

In the first stage

Perhaps, you give some advice on the ideal weight. You compare the advantages and disadvantages of the most common slimming methods. Then you give them natural products and slimming tea as an example (whether through advertising, live example, or a video).

In the second stage

You address people by only focusing on natural products and their slimming benefits. Mentioning your tea as a good solution.

In the third stage

You address your audience by giving them a discount on your tea. that helps them make a decision faster. Especially if that discount offer expires soon.

In fact, a lot of people who do not follow the right way to promote their products FAIL. they address the target audience in the wrong way. I want you to be the one who addresses them in the correct way so you can achieve the maximum profits.

You must know the stage where the person you are speaking to is. So you can provide him the advice that pushes him to the next stage until he reaches the last one.

This concept applies to everything related to the field of making money online or free-lancing. Especially, if you are the one looking for clients. Always look for people who know that they have a problem and are looking for a solution. And ultimately. you are that solution.

5- Pricing

Important things you need to know:

  • When and how to use the word ‘for free’
  • Whenever you use the price to promote. It is not always the cheapest that will achieve the best results.
  • You need to know the value of what you offer and evaluate it well.

The last point is very important, especially for those working in the free-lancing field. In the beginning, you can work for free or for less than what you deserve in order to gain experience and have a good Portfolio.

And after you do that you have, to raise the price. You must understand the concept of pricing well, and look at the various products and services in the market and the quality of what you offer in order to make a place for yourself and be competitive.

6- Conversion rate

The conversion rate is one of the most important metrics that are used to determine the effectiveness of anything you do on the Internet, whether for profit or for the purpose of obtaining some data and information.

For example, if you promote a specific product through a video on YouTube, and this video is viewed by 1000 people, then only 10 people purchase the product that you were promoting, this means that the percentage of conversions here is only 1%.

I will be writing a complete article about the conversion rate soon. So keep visiting.

Good Read: How to make money online from Facebook

7- The content is the king

A phrase you may have heard a lot while looking for e-marketing strategies. This concept is one of the most important things that you must believe in in order to profit from the Internet.

Anything you offer online:

  • An ad to promote a specific product.
  • An online article to exploit content marketing.
  • YouTube channel.
  • Podcast.
  • Creating content for social media.
  • Promotion of your services as a freelancer

All of this and more depends on the quality. From the form of the content to the information, you provide to the way it is presented in an appropriate, simple, and specific manner at the same time.

This is one of the most important success factors on the Internet despite its simplicity and clarity, but still, many ignore it. Some think that any poor publication will achieve results.

Any advertisement on Facebook will bring profits. After they find that there is no use in what they do, they blame the internet and everyone in it and that it is impossible, Instead of blaming themselves.

That is why I hope that you will not be among these people. I want you to improve yourself and the content that you provide constantly.

Good Read: How to make money online with a website

8- The benefit

Man is, by nature, a selfish being who searches for his benefit first. That is why you must think before about what you will provide to others in order to make a profit from them. You must convince others that they will get more of what they are paying for. They need to think what you are offering is a good investment.

You should focus on this point, regardless of the field you work in. Give your customers more than what they need. Think about how to satisfy them and dazzle them with interest, information, products, prices. Only then you will achieve excellent results.

One of the most famous examples of this concept is working in affiliate marketing. Most people who want to start in this field think about:

  • How to receive the profits.
  • Where to get affiliate links.
  • How and where to put these links.

And a lot of other questions. All of this before he even thinks about the audience. Before he thinks about the type of content or benefit that he will provide to people. Before that, He needs to answer important questions such as:

  • What will make people trust you and buy the products and services you recommend to them?
  • What is the benefit to people from listening to you?
  • Why do people listen specifically to you, and not other competitors?

Think about the audience first and the interest that it will gain from cooperating with you before you think of yourself. Only then will you win and achieve what you want.

9- Any skill can make you money online

there are those who profit from the Internet because of animal waste. Yes, animal waste is used by them to make some accessories and they achieve excellent results.

This is just one of the examples that I want to demonstrate that any skill, experience, or information that you have can be used to profit from the internet. You need need to present it in the right way.

Of course, there are areas where their profits are more than others in general, but you have to search for what suits you and suits your personal skills and experiences in order to win from the internet.

Don’t go behind any new idea or way to profit just because you watched a video about it. Find your skill, potential, and what you can offer.


Perhaps what you have read here is different from others in other sources. Perhaps you are disappointed that there is no magic wand to wavelet so you can make thousands of dollars from the internet.

Or maybe you discovered some facts that were absent from you and that you found the right way to go. And this is what I hope for.

Thanks for reading
BrainFood+ Team

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  1. June 16, 2020

    […] Make money online: The concepts you need to understand […]

  2. June 18, 2020

    […] Make money online: The concepts you need to understand […]

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