What is PPC traffic

Pay Per Click

What are PPC visitors and what does this word mean?
How do you get this kind of visitor?
What are the advantages and disadvantages of this type of visitor?

And a lot of the information that you will learn in this article specially prepared to introduce you to the main and broad lines regarding PPC traffic.

What is PPC traffic

First, what does the term PPC mean:
It is an abbreviation of Pay Per Click and it means paying with a click or paying for a click.

PPC companies sell visitors for a click, which means advertisers pay them for the clicks they get on their ads.

Here one must mention another similar term, CPC, which is an abbreviation of Cost Per Click.
This term is used to express the same process.

There are other terms related to this type of traffic and we will address the most important ones.

The most important terms for PPC traffic


It is the abbreviation of Earning Per Click and means the return that the advertiser earns from every click he buys.
Which must be higher than the CPC in order to gain profit from the ad campaign.

For example, if you are selling a slimming product that pays $ 50 in commission for each user who buys this product.

So I went to a PPC advertising company and bought a thousand clicks and the price of a click (CPC) was one dollar.

50 users or visitors that you have acquired have purchased the product you are marketing, which means that you have received a total commission of $ 2,500.

The return from each click can be calculated as 2500 dollars / 1000 pressure = 2.5 dollars per one click.
So your EPC is $ 2.5.
Your profit margin is $ 1.5 per click.

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It is the abbreviation of Click Through rate.
It means the percentage of clicks your ad receives from the total number of people who see your ad.
Not every user who sees the ad will convert into a click.

It should be noted here that the higher your CTR, the better.
As many companies rely on the CTR to a great extent in determining the price of the click. but why?
Because large PPC companies want their users to have good content.

It is very important for their users to be satisfied with the ads that appear before them.
Of course, the high percentage of those who click on the ad who see it is considered a very important indicator in the users’ satisfaction with the ad.
Because they saw in it something useful and important for them.


It means the keywords you target in your advertising campaign or pay for it.
When you create a PPC advertising campaign, the company will ask you to select the keywords on which your ad appears.

Targeting is one of the most important factors for your campaign success.
Because if you choose appropriate keywords and have something to do with what you’re advertising.
Then you will get targeted visitors and then you will get a good profit from your campaign.

The most important advantages of PPC traffic

1 – This type of traffic is the best as it is characterized by a high degree of targeting.

2- Due to the quality of this traffic, it is considered the highest price among other types of traffic.

3- Needs skill in writing the advertisement.
There must be a high level of attraction to the user in order to click on the advertisement.

4- This type of traffic is characterized by a high degree of competition among advertisers for obtaining it.

7 – In order to enter this market, you must have an acceptable degree of skill and experience in order to achieve a suitable profit margin.
This is due to the high price of every click.

6- You must have a product or offer that pays a suitable commission and has a good transfer degree in order to purchase visitors by paying against the click.

7 – You must have a good tool to track your advertising campaigns to find out which of the keywords you are paying for are profitable and which ones lose money.

Best PPC Companies



At the end of this article I would like to tell you that with some work and good thinking, you can achieve the best results through this type of traffic, which is the real treasure to win in the Internet marketing game.

A very large proportion of the millions of dollars that are earned daily through the Internet are Through this genius type of traffic.

You, too, my friend, could have a share of these millions.

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Thanks for reading
BrainFood+ Team.

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  1. June 16, 2020

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